logos

within this piece of logo work there is very clever use of image and type the type is very simple and works well in displaying its name. the image then is made so much more aesthetical through the adition of drawn illustrations wich make the piece stand out well. The good thing about the design is the background illustrations don't over complicate or disract the viewer from understand what it is saying.

http://www.form.uk.com



I think this is a clever use of the square shape that is surounding the origibal logo, this allowed the designers to create some very simple but effective motion graphics for this company which can be found on their web page. this design is ighly siple but includes limited componantes but the correct ones to define the idea and concept of each design.
http://www.form.uk.com


conversly to the london 2012 logo i really like these logo ideas created by Serge Seidlitz, i think the use of illustarations is a great way to go away from conventional processes to create logos. the logos all portrait an escence of fun and play and i think that is down to the illustration style and the colours the illustrator decided to use




The London 2012 logo , it looks in my opinion horiffic i think it gives a poor  representation of the sports within the UK. i feel that the design should have been designed  in more  appropriate means for the event, i  don't believe that its is appropriate to be radicle when it comes to representing a  nations sporting community. The use of type is poor in terms that the type is difficult to read shpuld be alot clearer and  hold a stronger and more aesthetical presence.

London2012.jpg (JPEG Image, 468x520 pixels)